Toy story 1 2 310/11/2023 ![]() ![]() I think the issues centered more around whether a particular manufacturer wanted to participate in the film series because they saw it as advantageous to their future business prospects, or if they didn't. These deals weren't like product placement of a BMW into a Bond movie, where multiple millions of dollars are involved. If memory serves, sometimes the owners of the trademarks and copyrights in question granted Pixar permission to use the characters, maybe we paid a small amount for others (although probably not) and maybe some paid us some money (but probably not). I don't know nor remember the specifics of each of the deals you are asking about, but each of the deals was unique. ![]() Oren Jacob, CEO and Co-Founder of ToyTalk, worked at Pixar for 20 years and gave his best recollection of how it happened. Get 50% off Benzinga Options trade alerts! Click here to subscribe!
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